A visual identity for Capgemini University’s Inspire Program, and one of the projects where I could really let go. Corporate learning visuals usually play it safe, so I went the other way: a street-art concept with a stencil-style figure on a raw brick wall, reaching for a single red balloon. It’s a simple, instantly readable metaphor for inspiration and aspiration.
I also developed a second route in the Capgemini illustration style of the time, but the graffiti direction won because it stood out so clearly.
The raw textures, black stencil and one red accent gave the programme a bold, recognisable look that worked well beyond screens. We extended it into a full range of deliverables, including posters, mugs and notebooks, and it became one of the most distinctive programme identities across the University.
