TOMASZ CWIKLINSKI
Senior Designer & Art Director | Brand · Visual Identity · Creative Leadership
cwiklin77@gmail.com +48 728 406 343 https://www.linkedin.com/in/tomasz-cwiklinski-6550a51b
About me: https://www.instagram.com/tomasz__cwiklinski/
PROFILE
Senior Creative Designer and Art Director with 15+ years of experience defining visual direction for brands, campaigns, and digital experiences at global scale. Known for translating business goals into strong creative concepts - spanning visual identity, video, digital, and print. A people-first leader who builds trust and gets the best out of diverse, multicultural creative teams. Leads processes and people with equal confidence, from early concept through final production. Actively integrates AI creative tools into workflows to push quality and speed without sacrificing craft.
cwiklin77@gmail.com +48 728 406 343 https://www.linkedin.com/in/tomasz-cwiklinski-6550a51b
About me: https://www.instagram.com/tomasz__cwiklinski/
PROFILE
Senior Creative Designer and Art Director with 15+ years of experience defining visual direction for brands, campaigns, and digital experiences at global scale. Known for translating business goals into strong creative concepts - spanning visual identity, video, digital, and print. A people-first leader who builds trust and gets the best out of diverse, multicultural creative teams. Leads processes and people with equal confidence, from early concept through final production. Actively integrates AI creative tools into workflows to push quality and speed without sacrificing craft.
SKILLS
Creative & Design Visual Identity & Branding · Art Direction · Campaign Concept & Design · Key Visual Development · Design Systems · Typography · Layout & Composition · Print & Digital Production · DTP
UX & Digital UX Concepts & Wireframing · Presentation Design · Infographic Design · E-learning Visual Design
Video & Photography Video Art Direction · Video Production & Editing · Motion Graphics · Corporate Photography · Post-Production
Leadership & Process Creative Team Leadership · Mentoring & Design Reviews · Stakeholder Management · Briefing & Creative Strategy · Workflow Coordination · Cross-functional Collaboration
Creative & Design Visual Identity & Branding · Art Direction · Campaign Concept & Design · Key Visual Development · Design Systems · Typography · Layout & Composition · Print & Digital Production · DTP
UX & Digital UX Concepts & Wireframing · Presentation Design · Infographic Design · E-learning Visual Design
Video & Photography Video Art Direction · Video Production & Editing · Motion Graphics · Corporate Photography · Post-Production
Leadership & Process Creative Team Leadership · Mentoring & Design Reviews · Stakeholder Management · Briefing & Creative Strategy · Workflow Coordination · Cross-functional Collaboration
TOOLS
Figma · Adobe Photoshop · Illustrator · InDesign · Premiere Pro · After Effects · Midjourney · Adobe Firefly · Runway · ChatGPT · Claude · Microsoft Copilot
Figma · Adobe Photoshop · Illustrator · InDesign · Premiere Pro · After Effects · Midjourney · Adobe Firefly · Runway · ChatGPT · Claude · Microsoft Copilot
EDUCATION
BSc in Computer Science & Programming
+ Additional studies in Photography, Cinematography & Visual Communication
BSc in Computer Science & Programming
+ Additional studies in Photography, Cinematography & Visual Communication
LANGUAGES
Polish - Native
English - C1 Professional Working Proficiency
Polish - Native
English - C1 Professional Working Proficiency
PROFESSIONAL EXPERIENCE
Creative Lead Designer
COC team Capgemini University 2020-2026
• Owned end-to-end creative direction for Capgemini University's brand, campaigns, and learning experiences - aligning visual strategy with business goals across a global organisation of 360,000 employees.
• Art directed and delivered ~15 brand videos per year for global distribution, overseeing concept, production, and post-production from brief to final cut.
• Led visual identity projects at a pace of 2 per month - spanning brand refreshes, campaign identities, and communication frameworks deployed company-wide.
• Built scalable design systems and reusable component libraries that reduced production time and improved consistency across teams.
• Led and mentored a team of 10 designers - running design reviews, setting quality standards, and establishing a critique culture that raised the output bar across the board.
• Partnered with marketing leads, learning architects, and developers to improve UX, clarity, and engagement across digital touchpoints.
• Integrated AI-powered creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT, Claude) into production workflows - expanding creative output without increasing headcount.
Creative Lead Designer
COC team Capgemini University 2020-2026
• Owned end-to-end creative direction for Capgemini University's brand, campaigns, and learning experiences - aligning visual strategy with business goals across a global organisation of 360,000 employees.
• Art directed and delivered ~15 brand videos per year for global distribution, overseeing concept, production, and post-production from brief to final cut.
• Led visual identity projects at a pace of 2 per month - spanning brand refreshes, campaign identities, and communication frameworks deployed company-wide.
• Built scalable design systems and reusable component libraries that reduced production time and improved consistency across teams.
• Led and mentored a team of 10 designers - running design reviews, setting quality standards, and establishing a critique culture that raised the output bar across the board.
• Partnered with marketing leads, learning architects, and developers to improve UX, clarity, and engagement across digital touchpoints.
• Integrated AI-powered creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT, Claude) into production workflows - expanding creative output without increasing headcount.
Senior Graphic Designer | Corporate Events & Communication
M&C Capgemini University 2015-2019
• Delivered complete visual communication packages for corporate events, internal campaigns, and company-wide programs - from concept through final production.
• Designed across the full asset range: key visuals, presentations, infographics, event branding, print, digital, and motion content.
• Produced and edited event photography and video, managing filming, post-production, and on-site creative oversight.
• Managed multiple parallel projects under tight deadlines while maintaining brand standards and high production quality.
• Collaborated directly with event teams, marketing, and senior stakeholders to shape engaging visual experiences.
Lead DTP Designer
Macs Capgemini 2012-2014
• Led print and digital publication production for corporate communication and marketing - covering presentations, reports, brochures, and branded documents.
• Set layout, typography, and production standards across the team; provided technical guidance and QA oversight.
• Coordinated handovers with creative teams, stakeholders, and print vendors to ensure accurate, on-schedule delivery.
CONTACT
0048 728 406 343
cwiklin77@gmail.com
https://www.linkedin.com/in/tomasz-cwiklinski-6550a51b
0048 728 406 343
cwiklin77@gmail.com
https://www.linkedin.com/in/tomasz-cwiklinski-6550a51b