Elevate Program: Shape strategy, build trust, drive growth
A visual identity for Elevate, Capgemini University’s learning programme in Account Strategy & Performance Excellence for senior leaders.
Strategy at that level is a game of moves and consequences, so I built the identity around a game-board metaphor inspired by chess and RPG games. Crystal and gemstone figures stand on a dark, precise board, where light and colour single out the key piece, much like a leader standing out in a complex landscape. The idea came from close to home: I used to play chess, and I have always loved crystals, gemstones and miniature figures.
The result feels premium and focused, matching a programme built for top-grade leaders.
Role: Concept, art direction, visual identity, AI image generation
Client: Capgemini University
Scope: Key visuals, programme materials, digital formats
Client: Capgemini University
Scope: Key visuals, programme materials, digital formats
