Bee ready campaign
A global learning campaign for Capgemini University, built on the line “Be ready. Because the world needs more queen bees.”
The “Be / Bee” wordplay came out of a brainstorming session with the marketing team. I took the lead on turning it into visuals people would actually like. Bees can easily feel distant or even scary, so I showed them in a warm, approachable way: soft spring blossoms, golden sunlight, honey and close-up moments full of life. The result feels bright, friendly and optimistic, with a playful idea that invites people to engage rather than scroll past.
Role: Art direction, key visuals, AI image generation
Client: Capgemini University
Scope: Key visuals, digital formats
Client: Capgemini University
Scope: Key visuals, digital formats
