A campaign identity for Capgemini University’s Agentic AI programme, built on the new brand frame from the latest Capgemini guidelines. In this frame every visual is made of two images that come together as one composition.
I used the split as the core idea of the campaign. The left side shows the human, physical world: interwoven highways, people in motion, staircases, all in a cool blue duotone. The right side shows the digital world, with flowing light waves, particle tunnels and data streams. The lines and movement continue across the edge, so the two halves read as one continuous scene. That’s the story of agentic AI: people and intelligent agents working as one system. The whole campaign is kept in shades of blue, from deep navy to electric cyan, which gives it a calm, premium and future-facing look. The headline, From task taker to action shaper, sits right on the seam where the two worlds meet.
