This is the flagship series for Capgemini University’s Technology Portfolio, under the umbrella line Build Your Future in Tech. Its job was to introduce the whole portfolio in one image: a world where learning tech means stepping into a lab, a server room or a robotics workshop and building something yourself.
I art-directed the series with generative AI and kept the toy-brick universe from the wider campaign. This time the mood is darker and more sci-fi. Glowing code walls, robotic arms and mysterious machines set the scene, and the small figures in the middle are the learners. The look is cinematic: low camera angles, deep shadows, and a contrast of warm orange against cool green and teal that pulls the eye straight to the hero. Clean blue title blocks and the Capgemini University branding keep it consistent with the rest of the campaign, and the system worked across banners, tiles and wide headers.
