Visual identity for Capgemini University’s Technology Portfolio: learning paths in hyperscaler certifications, cybersecurity, and hands-on sandboxes and labs. It’s one series from a wider campaign built entirely around toy-brick figures, and it became one of the best-received concepts we launched.
Stock libraries had nothing that felt fresh for tech upskilling, so I art-directed the whole series with generative AI. The idea comes from the campaign line itself: you build your future one piece at a time, the same way you build with bricks. Some visuals take their cues from classic toy-box cover art. Others use the cinematic style I like to blend with other genres: shallow depth of field, dramatic city skylines at dusk, moody neon-lit workspaces. The result is playful and approachable while still technical and premium. It’s the kind of visual that makes people stop scrolling and actually click on a learning programme.
