Industry Campaign: Shaping our talents
A campaign identity for Capgemini University’s industry learning programme, focused on developing talent and industry expertise.
I looked for a metaphor for shaping and creating, and explored ceramics and sculpture before origami won the client over. It is also close to my heart. A flat sheet of paper becoming a crane or a figure is a simple, beautiful image of how skills and expertise take shape.
Stock libraries offered only a few usable origami images, so I generated most of the series with AI and combined it with the best stock shots. The result is one consistent, colourful visual world.
Role: Concept, art direction, visual identity, AI image generation
Client: Capgemini University
Scope: Key visuals, digital formats
Client: Capgemini University
Scope: Key visuals, digital formats
