A global event identity for Capgemini Invent, designed to scale from one key visual to every screen, stage and city.
InventX brought Capgemini Invent teams together across the world, from Singapore and the Netherlands to the United States, connected through a live studio broadcast. I created the event identity and led its rollout across all channels.
The idea
“Hello Invent, power my possibilities.” Bold neon light, confident characters and a simple conversational line turned a corporate event into something people wanted to be part of. The look drew on two inspirations: the sharp, cool confidence of Men in Black and the colours of Tokyo at night, where streets glow with neon. I walked those streets a few years ago and that light stayed with me. The visual language worked equally well on a stage screen, a social post and a printed badge.
“Hello Invent, power my possibilities.” Bold neon light, confident characters and a simple conversational line turned a corporate event into something people wanted to be part of. The look drew on two inspirations: the sharp, cool confidence of Men in Black and the colours of Tokyo at night, where streets glow with neon. I walked those streets a few years ago and that light stayed with me. The visual language worked equally well on a stage screen, a social post and a printed badge.
What I did
- Created the event identity and key visuals, and defined the system for type, colour, layout and light
- Scaled it across every deliverable: digital and social, video and broadcast graphics, print and on-site materials, web and event pages
- Provided art direction to the designers who supported the rollout, keeping every format consistent and on-brand
- Designed the live studio look and the on-screen graphics for the hybrid broadcast, including speaker lower-thirds and remote participant frames
- Covered the event with photo and video reportage, then turned it into post-event content for internal communications
- Created the event identity and key visuals, and defined the system for type, colour, layout and light
- Scaled it across every deliverable: digital and social, video and broadcast graphics, print and on-site materials, web and event pages
- Provided art direction to the designers who supported the rollout, keeping every format consistent and on-brand
- Designed the live studio look and the on-screen graphics for the hybrid broadcast, including speaker lower-thirds and remote participant frames
- Covered the event with photo and video reportage, then turned it into post-event content for internal communications
Role: Creative Lead & Art Director
Client: Capgemini Invent
Scope: Event identity, key visuals, digital, video, print, web, broadcast graphics, reportage
Client: Capgemini Invent
Scope: Event identity, key visuals, digital, video, print, web, broadcast graphics, reportage
