Invent Event: Still you. Just supercharged by AI
A campaign identity for a Capgemini Invent event about AI agents and how they amplify the people who work with them.
The core metaphor is a multiplied person: one individual, supported by AI agents, able to be in many places and do much more at once. The visual idea came from an everyday moment. When you angle the mirrored doors of a wardrobe just right, your reflection repeats into a whole row of yourself. I turned that effect into a series of portraits, where each person is echoed by their own reflections, still clearly themselves but multiplied.
I generated the full series with AI, which brought its own challenge. The mirror effect had to work in every image, the cast had to be diverse in age, gender and background, and the whole set still had to look like one consistent photo shoot. I refined the prompts and selected images until light, composition and reflections matched across the campaign.
Warm, golden light against cool teal tones keeps the technology theme human and optimistic, while lines like “Multiply your impact” and “AI turns reflections into results” connect the image straight to the message.
Role: Concept, art direction, visual identity, AI image generation
Client: Capgemini Invent
Scope: Key visuals, event and digital formats
Client: Capgemini Invent
Scope: Key visuals, event and digital formats
