For Capgemini’s Technology Portfolio, I art-directed an autumn campaign built entirely in a toy-brick world. The idea came naturally: I have been building with bricks since I was a kid, and bricks are a perfect metaphor for technology, modular, buildable and playful. I developed the look step by step, from simple building scenes to cinematic brick worlds with dramatic lighting, rich autumn colour and a cast of friendly robot “agents” working alongside people.
Seasonal hooks like harvest and Halloween turned serious messages about Agentic AI, technology and cyber resilience into something warm and easy to engage with, from “Harvest the power of tech” to “No tricks, just treats… from Agentic AI”.
In a sea of typical corporate tech visuals, the campaign clearly stood out. It performed so well that it was refreshed several times, with new scenes, colour variants and messages, all within one consistent visual system.
Seasonal hooks like harvest and Halloween turned serious messages about Agentic AI, technology and cyber resilience into something warm and easy to engage with, from “Harvest the power of tech” to “No tricks, just treats… from Agentic AI”.
In a sea of typical corporate tech visuals, the campaign clearly stood out. It performed so well that it was refreshed several times, with new scenes, colour variants and messages, all within one consistent visual system.
Role: concept, art direction, AI image generation, campaign design
