January University Campaign: Your year starts with learning
A global learning campaign for Capgemini University, launched at the start of the year to encourage employees to make time for training and development.
The campaign rests on a simple, positive message: “Your year starts with learning”. I created the visual identity and generated the full series of key visuals with AI. People of different ages, backgrounds and styles appear in everyday moments, with headphones, a tablet or a laptop.
The main challenge was consistency. AI tends to produce images that each look a little different, so I had to make dozens of generations read as one campaign. I defined a fixed visual recipe of warm golden-hour light, urban backgrounds with soft depth of field, bold colourful clothing and a recurring palette of yellow, orange and teal. Then I refined every image until the whole series felt like it came from a single photo shoot.
Role: Concept, art direction, visual identity, AI image generation
Client: Capgemini University
Scope: Key visuals, digital and social formats, internal communications
Client: Capgemini University
Scope: Key visuals, digital and social formats, internal communications
