I created the visual identity for InventX, one of Capgemini’s largest events, organised for Capgemini Invent. The theme “To AI and beyond” framed AI as the next frontier, so I built the concept around astronauts in surprisingly ordinary moments: waiting at a bus stop, sharing a coffee, tending a garden on the Moon. The visual inspiration came from Bogusław Polch’s classic Polish sci-fi comic series Expedition: Gods from Outer Space (Ekspedycja: Bogowie z kosmosu), with its retro-futuristic worlds and sense of cosmic adventure. The humour and warmth made a big topic feel human and approachable.
I first developed the concept with AI image generation, exploring lunar scenes and “terraforming” variations. The main stakeholder loved the AI direction, but after several rounds Global Branding did not approve AI-generated imagery for the campaign. I moved the idea into real photography, keeping the same playful story of an astronaut in everyday urban situations. The concept survived the change of medium, and the final identity met the brand guidelines while keeping the spirit the stakeholder had signed off on.
Role: concept, art direction, visual identity, AI image generation, photo selection
Terraforming options
Mundane surrealism options
Staged conceptual photograph, "fish out of water" options
